“There are an estimated 46.8 million people worldwide living with dementia in 2015. This number will almost double every 20 years, reaching 74.7 million in 2030 and 131.5 million in 2050”. This harrowing statistic exemplifies the importance of Baycrest, a leading research facility dedicated to studying cognitive health. Baycrest has been serving Toronto since 1918 and has quickly expanded their number of senior care centres across the world. While they have been relentlessly researching treatments for the mind, they are also looking at ways to treat the stigma. The Brain Project is Baycrest’s way of inciting interest in the cause in addition to raising money to fund further research.
“The aim of a meditation practice is to centre ourselves while allowing the frontal lobes to rest and develop body awareness”
Scattered across Toronto are uniquely-designed brain sculptures, each decorated by artists from around the world. This city-wide art exhibition showcases the individuality of our brains and are on display for the world to see. Every brain, like the works of art that they are, was crafted with a different theme in mind. One particular artist, Toronto-native Polina Teif described her piece as “a metaphor that plays with the notion of inner reflection. In order to see the world around us clearly for what it is, we must have a clear mind with which we can reflect upon. When thoughts of various sorts enter our mind and we get caught in a reactive cycle. The aim of a meditation practice is to centre ourselves while allowing the frontal lobes to rest and develop body awareness”. As proud supporters of the merits of meditation and mental wellness, Muse sponsored Polina Teif, her brain, and her message.
Polina’s brain took the form of the exhibition-wide, model brain and was adorned in a reflective shell. Other brains were painted on, sculpted over, or fitted with additional items from high-profile minds such as Kim Kardashian, Matthew Bellamy, Donald Robertson, and Mr. Brainwash. The list goes on. Over 70 artists, organizations, and creative minds banded together to shed a light on the intricacies of the brain. Intricacies you can find in the meaning of the collective artwork.
Baycrest and The Brain Project have been making a continuous effort to bring brain health to the public eye. Added to this list is the international Virtual Brain Project, a visualization model displaying functions and disorders in the brain as they occur. With so many eyes on this art exhibition, Baycrest and cognitive studies will get the attention they deserve. For more information, you can check out their Facebook and Twitter pages. If you’d like to donate to The Brain Project and Baycrest, please follow this link.